The investor, with less financial sophistication, is sold a faulted product by a money management insider with greater financial sophistication.

FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)

The intellectual sophistication of public radio's product validates teachers' personal decisions to invest their lives in a field that places a premium on education.

FORBES: Unparalleled authority.

This level of sophistication comes as no surprise to Frank Zazzo, chief executive of product placement evaluation firm iTVX.

FORBES: James Bond: Licensed To Sell