In part, the strategy was to use social media to promote the image of PepsiCo as the good company, and, it was hoped, to colonize some part of the digital generation as the next Pepsi Generation.

NEWYORKER: Snacks for a Fat Planet

Instead, Samsung's ads, which are meant to promote the products and elevate the company's image, will stick with the company's "Samsung Digitall:Everyone's invited" slogan.

FORBES: Look out, Sony