It sells services such as travel insurance, property damage protection and an insurance product for home deposits.

FORBES: HomeAway's Brian Sharples Talks Growth, Competition, Daily Deals

In our society many of us are comfortable paying for property insurance (car, home, etc) and writing off the sure loss as payment for financial security in case of an accident.

FORBES: Peace Of Mind Performance In Stocks

He adds that it should be for people who have exhausted all of their other options and want to remain in their homes for the duration of their lives despite expenses such as property taxes, insurance and home maintenance.

FORBES: Intelligent Investing Panel

The former requires you to take on a large mortgage with fixed obligations spanning 15 years or more, pay property taxes and other recurring cash outlays (such as homeowners insurance) for the life of the home, and deal with any maintenance expenses that arise.

FORBES: How Important Is A Housing Recovery?