What distinguishes Priceline from the rest is its proprietary Name Your Own Price service.

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Carraguard is the proprietary name of a substance made from carrageenan, a carbohydrate gel derived from seaweeds that is widely used as a stabiliser in the food industry.

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Beyond the proprietary shape of the bottle, the Kraft team knew it had to come up with a name that signaled the intrinsic nature of the new brand.

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Plus Social Intelligence has proprietary technology for linking people with pseudonyms or online names they might use in place of the offline name known to their employer.

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