You could pay a fortune to a public relations agency skilled in the art of crisis management--or you can take triage into your own hands.

FORBES: Magazine Article

Long before competitors caught on, Wren started putting Omnicom into less glamorous operations--direct-mail marketing, public relations, even, most recently, a company that provides crisis management and executive-protection services--to provide revenue during the inevitable dips in the ad business.

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Public relations giant Burson-Marsteller, a WPP member company, specialises in image and crisis management for major companies and governments.

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