Public relations specialists handle all of the media and campaigns surrounding the organization, community and consumer and governmental relations.

CNN: 10 great jobs in nonprofits

During World War II public relations specialists advised the U.S. Government that the most effective war posters were the ones that appealed to the emotions.

CENTERFORSECURITYPOLICY: Center For Security Policy

The remaining positions in the top-10 list of jobs for aspiring entrepreneurs seems like a mixed bag at first glance: lawyers (No. 2), registered nurses (No. 6), financial advisors (No. 8), public relations specialists (No. 9) and sales reps (No. 10).

FORBES: The 10 Best Careers For Wannabe Entrepreneurs

Today the largest money managers have access to powerful law firms, public relations specialists, industry lobby groups (the Investment Company Institute, in particular) and such cozy relations with regulators that they can be assured, except in the most blatantly mismanaged cases, that they can conceal any unethical or illegal practices in which they engage.

FORBES: Hidden Crimes; Too Many Secrets: How Money Managers Hide Illegalities From Investors (August 1, 2000)

Both sides now employ full-time public-relations specialists.

NEWYORKER: Reversal of Fortune