American jurisprudence defines puffery as vague expressions of corporate optimism and expectations about prospects.
"They have been led time and time again with false promises, puffery, " he says.
Sure, its announcers indulge in their share of sports puffery (plenty of "brilliant" moves and great "athleticism").
The noncash nature of GIK donations makes them susceptible to considerable puffery when it comes to valuation.
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"You have to watch every word you say, " Grisolano told the group, because consumers can see the puffery in most claims.
The company says its comments merely amounted to "puffery"--and thus aren't actionable.
By the late 1990s most research was generally little more than puffery.
Lots of potential claimants were excluded, notably those with no record of using tainted research (although analysts' puffery inflated the price for everyone).
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His actual record, despite the puffery in a glossy election booklet sent to every Italian family shortly before the election, falls short of his promises.
Sure, these shows are populated by cattle consultants and steeped in product puffery (the health benefits of Purina's "Goat Chow" are talked up like a bowl of granola).
Professor Chen Zhiwu of the Yale School of Management says there are so many people profiting from such puffery that there is little demand for accurate financial reporting.
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Two days later more material arrived, with lots of puffery and a few details: Antares Corp. was using the brand name Natural Choice USA, and its president was one Dana M.
Firming, shaping and toning are just puffery.
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