This is a point also brought home by Genentech, a company that Lilly put on the map in 1982 when it launched Humulin.
Iquitos was put on the world map during the rubber boom in the late 1800s.
The deal put KKR on the map, and we all made a lot of money.
Then they all had to react again when the iPhone put apps on the map.
The song put her on the map as not only a musician, but also a so-called "performance artist" though she says she dislikes that phrase.
It did the trick: The commercial put Apple on the map, generating millions of dollars worth of free publicity, the very epitome of a buzz creator before the internet era.
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For his tourbillon, the watch that put Journe on the map, Journe added so-called deadbeat seconds: The second hand doesn't glide but hops from one second to the next.
For someone who, for most intents and purposes, walked away from the industry that put him on the map, Dolby has managed to do a remarkable job avoiding the trappings of the straight world.
The Test match has put it on the map and there's good energy around the ground and if we can gather a few wins it will make the home fans more excited.
"The next five years will be the time investment takes off in Cambodia and the country starts to put itself on the map, " explained Douglas Clayton, founder of Leopard Capital, which manages a private equity fund that invests in Cambodia.
To me it captures the spirit of the California cabernet style that put Napa on the map: it is big, dark, rich and fruity, the kind of wine that goes great with red meat, but in the case of Caymus, it is so delicious and so well structured it is equally good on its own.
"I feel like we've really put the game on the map, " says Edwards.
But perhaps nothing has done more to put the brand on the map than its out-of-the-box Soul crossover and the hip-hopping hamsters that serve as its, er, spokesrodents.
Latin American movie-makers working abroad such as the Oscar-winning Mexican director Guillermo del Toro, who made the spellbinding "Pan's Labyrinth", have also helped put the continent on the map.
Jenin is a rare place in the Arab world where ordinary people have a good word for Tony Blair, whose visits as envoy for the Quartet (the EU, Russia, the UN and the United States) put the city on the map.
The Ordnance Survey (OS) agreed to put Gwenllian on the map after a campaign by the society and consultation with groups such as the National Trust and Snowdonia National Park Authority.
The European Parliament, whose members were last elected, in 1994, on a 56% turnout, has begun to put itself on the map as well it might, given that it faces the voters this summer.
Both the royal visit and big-name resort helped put Nevis on the map and draw more visitors, and more money, to the island.
The aesthetic debate aside, among the arguments in support of Verity was that it would "put Ilfracombe on the map", update the town's image and boost the local economy.
It is not easy to come into the England set-up at that age but Steve made me feel welcome and he put me on the map.
Dubai banked on the Race to Dubai to put it on the global map as a golf destination and was seen as the perfect marketing tool.
Signing up Li Ka-shing as one of its investors will certainly help put SecondMarket on the map in Asia.
That royal delivery launched my company and put us on the map.
So maybe Sherlock Holmes will be able to do what 16 popes and several saints couldn't achieve and put Benedict on the map.
By laying a modern foundation in a country whose physical plants usually lag its intellectual assets, Singh put Gurgaon on the map as a destination for global companies.
Though JFK and his politically active family put Hyannis on the map, the Cape Cod village had served as a getaway for two presidents before him.
While he was a big-league lyricist, Mr. Burke was strictly an amateur composer it was his longtime collaboration with Jimmy Van Heusen that put him on the map and "Donnybrook!"
When it hired Mr. Wallace, the small Clarity church was already planning to offer candy, face-painting and balloons, but "we needed something really big to put us on the map, " recalls Pastor Nathan Kollar.
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