It led Sony, for example, to re-invent itself as a content-provider instead of a gadget-maker.
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The media landscape is packed with grand old brands, many fighting to re-invent their identity.
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Attempts are afoot to re-invent boarding as a progressive, child-friendly option for the hard-pressed modern family.
Trust may rise further for another reason: attempts to re-invent government have borne fruit.
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This week the company announced a bold new plan to re-invent itself as a cloud computing company.
Penney's plan to re-invent the struggling department store under Johnson, who became CEO of the Plano, Tex.
But with my newest venture, I was determined not to re-invent the wheel.
Other states should look at it, and then re-invent it given the social and political conditions of their own state.
Many firms share this harsh view of the highly paid advisers who walk in and tell them to re-invent their businesses.
"We're not trying to re-invent every aspect of the science, " said Seth Feuerstein, president of Carigent Therapeutics in New Haven, Conn.
Many observers expect Mr Putin to re-invent himself as an economic reformer.
Bowling had to learn to re-invent itself, and the results are showing.
Faced with a bleak jobs picture in their chosen profession, many workers will re-invent themselves in order to enter existing and new professions.
On the other hand, the process of really being free to re-invent her high school identity will require a new kind of focus.
The nation is cautious after initially greeting Sven-Goran Eriksson as a messiah who was going to re-invent our game with his imported ideas.
Just to point out the obvious, however, several of these companies are facing the need to disrupt and re-invent themselves again, including Apple.
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That's changing according to Vlad Sejnoha, chief technology officer at Nuance, who says auto makers have had to re-invent themselves as consumer electronics manufacturers.
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There is no intention of trying to re-invent the place as a cross-arts platform doing a bit of this and a bit of that.
At the same time, thanks to religious freedom on the continent, the Muslim woman in Europe has the possibility to re-invent and adapt her religion to a modern, Western society.
We are doing the same here in the US. At Eirene, we created Toilet Hackers, as a way to enlist an army of inventors to re-invent the toilet.
For the next 45 minutes, Haynes, First Officer Bill Records, engineer Dudley Dvorak and instructor Dennis Fitch would need all their strength and good ideas to re-invent how to fly the DC-10.
The team admit they're not trying to revolutionize the motor industry, or re-invent the wheel (sorry), although they did hint that road applications are being considered, but not without a lot more research and development.
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Rather than whine on the sidelines that the JC Penney turnaround is too slow or strategically unsound, we should all be cheering this guy for having the gumption to attempt to re-invent an entire business model.
Wall Street will seek to re-invent itself.
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In many cases, EU-funded projects are duplications of other projects or efforts to re-invent the wheal-the writing of books and manuals and the development of software that can be purchased for a few hundred dollars in the marketplace.
While both the London Plan and PlanNYC represent compelling efforts to re-invent the aging electric infrastructure in London and New York City, they ultimately seem inadequate given the scale of the challenge the cities face in this regard.
They started with IOM reports in 1999 and 2001 that found up to 98, 000 Americans killed annually by medical mistakes, and developed strategies to re-invent the system so progress could be made to prevent those mistakes.
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Another thing we learned is that customers want to share experiences and observations around the public cloud (Bracket Computing is still in stealth mode, but we do share that we aim to re-invent enterprise computing by harnessing the power of the public cloud).
"We run the band as if we're a Silicon Valley start-up trying to invent something, " says Moonalice leader Roger McNamee.
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Japanese drugmakers aren't small because they don't invent many drugs--they're small because they sell them in Japan.
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