They are less successful motivators if they reward students for reaching a certain level of performance, such as achieving a passing score on a test, according to research by Roland Fryer.

FORBES: Motivation Matters: 40% Of High School Students Chronically Disengaged From School

Chase followed with a promotion on the British Airways card where cardholders could receive an extra 100, 000 miles by becoming a customer and reaching a certain spending level.

FORBES: Credit Card Issuers Dropping Some Fees