But the main reason why so many people have such trouble reconciling improving or deteriorating economic data and stock market conditions is the Recency Effect.

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The trouble with the Recency Effect is that everyone all of a sudden thought they were Nassim Taleb, orinthological experts on the spotting of Black Swans.

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To have effective data means focusing on the quality (accuracy, scope, timeliness and recency), usability (ease of use, concise presentation, etc.), accessibility, sales mobility (ability to transact with customers regardless of location), and intelligence (trends, recommendations, profile matching, etc.), according to Deepa Mani of the Indian School of Business, a member of the research team.

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