With the acquisition of Fortify Software, HP will offer a complete, market-leading solution that helps organizations reduce business risk, meet compliance regulations and protect against malicious application attacks by integrating security assurance seamlessly across the application life cycle.

FORBES: HP Buys Bug-Hunting Business Fortify

Rather than reduce risk, organize your life, your business or your society in such a way that it benefits from randomness and the occasional Black Swan event.

FORBES: Nassim Taleb's 'Antifragile' Celebrates Randomness In People, Markets

Once a company understands the risk associated at the business process (or service) level, they can align their business and IT risk priorities, and reduce total risk exposure.

FORBES: Security In A World Of Instant-On Computing

Now, organizations can create a cross-department, enterprise-wide identity management process that provides a layer of intelligence to give enterprises the business insights needed to strengthen IT controls and reduce operational risk.

FORBES: Written by Kevin Cunningham

The Romney plan, just like the Small Business Authority helps small businesses grow their sales, reduce their risk and reduce their expense to operate.

FORBES: Romney's New Tax Plan: Good for Small Business?

Its aim was to trade a relatively stodgy business of understanding and pricing risk for one that helped to reduce it.

ECONOMIST: American insurance

They argue that a wide-ranging group of students helps to put business decision-making into a wider perspective, and thereby reduce the risk of a herd mentality that leads to ill-informed decisions.

FORBES: Shaking the MBA Martini: Diversity Is the New Cocktail

The present studio structure is designed to reduce the risk by spreading the bets--very similar to the way business is done in the valley.

ECONOMIST: Can't stop starting businesses

Merk noted that while measures such as body scans will not prevent the virus from spreading, it does reduce panic and the sense of helplessness, which Merk noted are key factors in contributing to the overall individual and business risk appetite.

FORBES: Swine Flu And The Dollar