He liked high culture, and basking in the reflected glory of the literary and artistic elite.

ECONOMIST: Charles Haughey

They had hoped to bask in the reflected glory of bold, imaginative government.

ECONOMIST: Muhammad Khatami's new cabinet proves disappointing

The plus side is that you get to bask in reflected glory when you align yourself with respected and influential friends.

FORBES: You Are the Company You Keep

"My brother and I are of the opinion that we don't want to be seen to be basking in reflected glory, " she said.

BBC: Cyclist Tommy Godwin's achievements tweeted

The league burned brightly in their reflected glory for a few years, then fizzled once the money ran out and the aging stars left.

CNN: Comment: Beckham deal 'wake-up call' for U.S. soccer league

Many of us draw inspiration from the games and Olympic champions are in high demand as politicians eager to bask in their reflected glory clamour to appear alongside the new generation of superstars.

FORBES: The lure of Lycra: Is Leadership a Team Sport?

Basking in the reflected glory of Tony Blair's 1997 general election victory, he promised to make the country's railway system the best in the world, though Virgin's reputation for quality was damaged by his trains' poor record.

BBC: Branson: the flamboyant tycoon

He has always been more than happy to bask in the reflected glory and let people think he was more important to the organisation than he was, when in fact his departure made no impact on wikileaks whatsoever.

FORBES: WikiLeaks Fires Back At Defector Over Book Claims