The new strawberries are bred by crossing UK and international varieties that contain desirable traits such as being disease resistance, high productivity and temperature tolerance.
Plants have long been selected by nature and bred by humans or irradiated to create mutants with enhanced resistance or tolerance to external threats to their survival and productivity.
Finally, Pollack's disparaging assertion that "industry ... has been peddling the same two advantages--herbicide toleranceand insect resistance--for 10 years, " is puzzling.