Back home, they were an English teacher and ad executive respectively, but a passion for fine food led them to jack it all in and head to France.

BBC: Vive l����volution in Paris

Ford and Toyota similarly increased their ad expenditures by 15% and 22%, respectively, while the 82% uptick at UAW Health Care Trust was a significant contributor to latter.

FORBES: Madison Avenue Rebound: U.S. Ad Spending Up 3.8%

According to TNS Media Intelligence, which tracks ad spending, total ad revenue for the two award shows fell 16% and 17%, respectively, from last year to this year.

FORBES: Magazine Article