It built a special Songkran fountain to lure visitors to Bangkok, which is traditionally deserted for the festival as migrant workers return to the countryside to visit relatives.

ECONOMIST: Is the Songkran festival getting out of hand?

Also, if you are combining an e-ticketed flight on Carrier A with a traditionally ticketed flight on Carrier B, on the return leg, you must present the voucher to Carrier B to prove that you have a valid booking on Carrier A to fly out of your next stop.

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Equities had traditionally been seen as paying a risk premium over the return on safe assets.

ECONOMIST: Economics focus: How far is down? | The

Traditionally, managers have faced little pressure to improve their return on assets.

ECONOMIST: Fallen idol | The

Traditionally, dividends provided a significant part of investors' total return, even when the dividend yield was only 4-5%.

ECONOMIST: Letters

On the other, they need to maintain profitability and limit risk, and traditionally, reaching these populations has required the development of costly infrastructure with little guarantee of return on investment.

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Venture firms traditionally succeed by taking ownership stakes in companies with low capital requirements and sufficient risk to provide a 10X return on investment within 10 years.

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