Ultimately, Mr. Osborn says he envisions making Ogilvy's reversementoring program global, using Skype and videoconferencing to connect mentors and mentees at the firm's more than 450 offices.
The good news is that more often than not, pockets of expertise are right there within the organization: senior executives just need to open themselves up to reversementoring (perhaps even from someone half their age), and digital specialists need to be cognizant how their expertise is limited without a stronger business foundation.
While some workers there have already arranged their own informal reverse-mentoring relationships, the company's Young Employee Network says it wants to formalize the process in the next few months, starting with the several thousand members who belong to the world-wide group.