Publicity laws grant famous personalities the right to control the commercial exploitationof certain aspects of their identity, such as their names and likenesses.
"Mobile and online have become significant markets in their own right and we expect all forms of networked games exploitation to account for 20% of the total Western world market by 2008, " said Ben Keen, Screen Digest analyst.
The ICSID has yet to rule on this jurisdictional issue, but when lawyers for the Salvadoran government pushed previously to have the case dismissed on the grounds that Pacific Rim has no right to an exploitation permit, the ICSID ruled in favor of Pacific Rim.