By doing this, rod-makers shrewdly appealed to the way most fishermen road-test a rod: in a fly shop parking lot, where, inevitably, they try to cast as far as they can.
To retail industry analyst Marshal Cohen of market research firm NPD Group, the greatest advantage for Spanx besides the obvious increase in visibility will be the capacity to road-test new products and categories without having to fight for department store space.
FORBES: Watch Out, Victoria's Secret: Spanx Billionaire Sara Blakely Opens First Retail Store
In a nutshell, PepsiCo10 pairs some of the best emerging tech with our brands to launch pilot programs that road-test the technologies at scale, providing a window into the innovations that are likely to fundamentally change consumer behavior over the coming months.
FORBES: The Power of Partnerships, From Bottling to Emerging Tech
For riders who decide to progress to the full test, more changes are afoot next January, when a new, single-part on-road test will be phased in.
One major step forward was taken last week on a motorway outside Barcelona - the first-ever test drive of a road train among other road users.
ENGADGET: Volvo's driverless road train in Spain is public mainly on the plain (video)
By spring GM aims to road test the batteries in prototype versions of its forthcoming plug-in, the Chevrolet Volt.
This is aimed at reversing the drop in numbers of riders taking the test, which was caused by a move in 2009 to replace local centres with a smaller number of test "super-centres" where off-road manoeuvres could also be assessed.
Hard core Taylor enthusiasts show up an hour early to test out the Road Show guitars, which have become sought-after collectibles.
Years ago I used to write a lot more frequently on cars, and have pushed Aston Martins over 180mph on their test track in England, driven Land Rovers off-road across Utah and the Scottish Highlands, ripped a Panoz Esperante through the rural Georgia countryside, and slid more pedestrian models around icy tracks in Colorado.
"It's a step in the right direction, but the bigger test will be the longer-dated auctions further down the road, " said Nick Stamenkovic, bond strategist at RIA Capital Markets in Edinburgh.
But the ultimate "road warrior" test was in the family car driving to Florida for a quick 4-day vacation.
And Williamson's relationship with the Easter Road directors was put to the test when he was forced to renegotiate the lucrative five-year deal he signed in favour of a reduced salary and a one-year rolling contract.
BBC: SPORT | Football | My Club | Hibernian | Few Hibees will mourn Williamson
Herndon, VA - Volkswagen announced today that a 2013 Jetta Hybrid driven by Motor Trend Associate Road Test Editor Carlos Lago recorded a speed of 185.394 mph (298.363 kph) at the Bonneville Salt Flats, near Wendover, Nevada, during the Southern California Timing Association's (SCTA) annual Speed Week.
ENGADGET: Volkswagen 2013 Jetta Hybrid sets speed record, gives new meaning to hypermiling
The Lidl store in Victoria Road, Govanhill, was given the five-day ban after selling alcohol to a Strathclyde Police underage "test purchaser".
The ad-supported basic cable and satellite channel, available in about 62 million U.S. homes, did a road test of the new name and found significantly more people said they would watch UP over the alphabet-soup GMC.
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