It will be businesses that are discovered by word of mouth, and are not forced to bleed money in ruinous price wars and advertising.

FORBES: The Growing Pains of Indian E-Commerce: What You Need to Know

Airline seats are a perishable commodity an empty seat becomes a worthless asset once the plane takes off and this fact of aviation life has sometimes led to ruinous price-cutting.

WSJ: Book Review: Attention All Passengers