It supports the sales cycle with embedded field marketing, sales enablement, and customer advocacy.

FORBES: Three Steps to Alignment

These tablets have proven their usefulness in many companies under many different conditions, from sales enablement, field service, meetings, accelerating internal processes and more.

FORBES: Will The New Wave Of Prosumer Tablets Beat The iPad In The Enterprise?

In the not too distant future, sales people will be able to search for doctors who are interested in a new diabetic drug, small businesses who are interested in sales enablement software, or nonprofits who would like a new phone system, in the same way that they search for restaurants on Facebook.

FORBES: Why Facebook's Graph Search Is A Very Big Deal

Only by aligning to the buyer across all the enablement stages can marketers begin to build trust and, if achieved, influence the buyer to engage with sales earlier.

FORBES: Influencing Your Buyer