"There's a lot of night life in the area, " says Ms. Bernal-Bosey, 30 years old, adding that her outlet's overall sales have increased 10% since she tacked on the extra hours.
To do this, American Eagle plans to double its outlet stores and increase direct-to-consumer sales initiatives that stand to increase cash generation going forward.
Kinky Boots, about a real-life shoe factory that found a new outlet in the fetish footwear market, had its highest gross sales since performances began in March.