He did it with chips and salsa.

CNN: November 19, 2012 -- Updated 1840 GMT (0240 HKT)

The company offers its hummus and salsa in "Grab and Go" portions, small cups paired with pretzels or chips.

WSJ: Overeating: The Psychology of Small Packages

With the economy still in recession, droves of discount shoppers will likely buy their chips, salsa, dips, sodas, beers, hot dogs--and even new flat screen HDTVs--at Wal-Mart.

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