Cowell had also mastered self-promotion, showing off his home on MTV's Cribs and even making a cameo appearance as himself in Scary Movie 3.

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He was nominated for two Grammy awards in 2002 and has appeared in such films as The Fast and the Furious and Scary Movie 3.

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Craig Mazin, co-writer of Scary Movie 3 and a blogger behind the increasingly popular Artful Writer, is also pleasantly surprised by the kind of cautious optimism that has overtaken Hollywood.

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Richards played James Bond's love interest Dr Christmas Jones in The World Is Not Enough, and has also appeared in the films Wild Things, Drop Dead Gorgeous and Scary Movie 3.

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