But entertainment only begins to scratch the surface of how important the tablet market truly is.
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But the hugely controversial reorganisation in North Wales didn't even scratch the surface of these changes for their area.
Companies are only beginning to scratch the surface of what is possible with enterprise social fabric as a transformative communication platform.
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You only have to scratch the surface of Richmond's proud, bourgeois exterior to find the real economic difficulties that lie beneath.
You can spend your entire life devouring music, both new and old, and barely scratch the surface of all there is to discover.
More importantly, you can begin to scratch the surface of what this might mean for medical technology, education, and any number of other non-gaming uses.
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Individual fixes like these only scratch the surface of the problem.
But these services only scratch the surface of what is possible.
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If you just scratch the surface of the city that might be all you see, but don't forget Los Angeles is home to an enormously creative population.
What makes me optimistic about the future is that we have not even begun to scratch the surface of all that can be accomplished by actually applying information technology pervasively.
Even websites and blogs have been devoted to only this topic of tax structures, and seeing how I must intelligently submit this in so many words or less, I can only begin to scratch the surface of how the structure itself will be reformatted.
Road repairs after severe weather on the Isle of Man will only "scratch the surface" of what needs to be done, according to the director of highways.
Shadow health secretary Tim Yeo said the plans would only "scratch the surface" of the problem.
The Aberavon AM was very critical of the 3% reduction year on year target set by the One Wales agreement to reduce carbon emissions which has not been reached, and claimed that sustainability's report did not "begin to scratch the surface" of the problem.
Scratch the surface and some 45 million of Estillore's 76 million countrymen probably have a similar story to tell.
The non-scratch touch surface is made of reinforced glass with a hardness of 5.5 Mohs, to ensure it has the durability to withstand use in schools, hospitals, and public access areas.
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On the surface, that's all there is to it, but scratch the surface and "The Weir" proves to be a profound meditation on the twin themes of loneliness and community, told so theatrically that you'll savor each peat-scented phrase.
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