The line named for the black-headed sea gull that is Tokyo's official bird employs only about 60 employees at its 16 stations.
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Founded in 1955, Sea-Gull has also looked to go up the value chain despite its large-scale production volume.
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Brands such as Sea-Gull, Memorigin, Peacock, and many others either produce themselves or offer watches with Chinese-made tourbillons.
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Though the industry itself has improved dramatically over the past 50 years, leading manufacturers like Shanghai Watch and Sea-Gull have found it difficult to shake their low-cost associations.
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