"Wealth preservation management", as it's now called, has even become a selling point for investment bankers.
Fear, or the deliverance from it, has always been a huge selling point for antivirus software.
Offshore tax benefits also could provide a potent selling point for otherwise lackluster, high-fee investments.
If clinical trials continue to bear that out, it could be another selling point for the drug.
Amazon knows the accessibility of good, current video content is an important selling point for Kindle tablets.
The Cell chip was a selling point for the PlayStation 3, which went on sale in 2006.
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The biggest selling point for Alabama, however, is its people - those "rednecks" you like to ridicule.
Up to now, the selling point for thin films was simply cheap panels.
The great selling point for a Windows machine is simply the vast numbers of programs out there for it.
Skype detection has becom a selling point for UTMs and firewalls that go beyond stateful connections and look into actual traffic.
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But Coumadin's capacity to interact with everything from spinach to supplements was expected to be a major selling point for the new drug.
He said the ability for the company to deliver goods there in less than 12 hours was a key selling point for the facility.
City officials are working to seize on the preparations for the games as a selling point for its tourism and meeting business in advance.
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As its name suggests, the primary selling point for its Optimus 3D phone is its ability to create, view and share 3D images and video.
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Nintendo's strategy partly reflected the fact that the original Wii didn't work offer high-definition images and advanced graphics, a typical selling point for action titles.
Meeting space has also become a big selling point for libraries.
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People believed it was good for the body, and its presence became a selling point for spas and hot springs in Arkansas, New York and Massachusetts.
Boeing says the aircraft is 20% more fuel-efficient than similar sized airliners, a selling point for airlines for whom fuel costs are their biggest operational expense.
And the opportunity for Nexteer to penetrate the Chinese auto market, soon to be the world's largest, was a major selling point for GM, this person said.
Though the 6620's video capabilities may be a selling point for some users, others may discount them as a mere novelty and focus on the handset's business applications.
Still, watching a product like this make the transformation from idea to real world object is about as good a selling point for the technology as we've seen.
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Political stability has always been a selling point for Malaysia.
While the shelter was built to withstand an atomic bomb, Murphy says it would stand strong in the face of a hurricane an attractive selling point for South Floridians.
Another key selling point for Motorola was his prodigious tee shots, as a big draw for the golf version of the MotoActv is the ability to track the distance of your shots.
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The selling point for athletes and teams of this new service launched Tuesday as SportsBase is that you get scores, key information and reactions in a manageable, continuous feed that is fully automated by the company.
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One of the other interesting aspects of the Leap Motion Controller and a good selling point for the blue shirts is that like a lot of consumer facing technology these days, most of the action is on the client side.
And there are even fewer that have such a demanding overhead while running in the background -- which happens to be NVIDIA's big selling point for Tegra 2, that it allows you to multitask without ever getting bogged down.
That was a selling point for photographers Heather Waraksa and Jonathan Mehring, who arrived at Apple's new Grand Central store in New York and, as such, found themselves leaning against a wall, eating bagels in line a half hour later.
Beer naturally contains a shot of B vitamins. (Not coincidentally, vegans get excited about brewer's yeast.) This entrepreneur isn't the first to see nutrition as a selling point for booze: During World War II Anheuser-Busch advertised Budweiser as a natural source of B vitamins.
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