And the closing of a service like Google Reader is teaching consumers that they may need to pony up a few bucks for the third-party version that replaces it.

FORBES: What Google Reader Could Learn From The Veronica Mars Kickstarter

Among the products Google just announced it plans to sunset (read: kill off), beloved feed-reading service Google Reader is now on the chopping block.

FORBES: Google's Strange Attack On Bloggers And The Public Internet: The Massive Reaction To Reader Shutdown