The brothers set up the sandal company using the brand name Gandys Flip Flops in 2011 and currently donate 10% of their profits to an existing orphanage in Goa.

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For the Maytag brand, Mr. Schiavone set up what he calls a "war room, " where designers can think about the "DNA" of the brand and how it might evolve.

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Unfortunately, not many athletes understand the value of building a personal brand and how it can set them up for success or failure in the future.

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Without the Lloyd's brand, it is extremely expensive for individual insurers to set up offices throughout the world.

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The next year Du decided to set up a brand-new research lab in Shanghai, which has a good supply of disciplined scientists and is cosmopolitan enough to lure back other Chinese scientists from U.S. drug firms.

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But instead he chose to believe that he could achieve the same with a brand new team set up around him.

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Analysts are mostly convinced, Netflix holds an early market advantage that may set it up for brand-name recognition for at least the next decade.

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The document, drawn up by Sheffield City Council, aims to boost employment by promoting the city as a "brand" and encouraging private firms to set up.

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If you are so set on full ownership, but have no means to do so, you might be giving up your brand for the long, long future ahead.

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