Brad Pitt, Seth Rogen, Melissa McCarthy, Kim Kardashian and Zac Efron are among the expected presenters.
Hosted by Seth Rogen, the ceremony was taped to air later Saturday on IFC.
Samsung Mobile's 2-minute ad with "Knocked Up" actors Paul Rudd and Seth Rogen, directed by Jon Favreau ("Iron Man").
The film stars Michelle Williams as Margot, a writer, married to a cookbook writer, Lou, played by Seth Rogen.
His name is Paul, and he is voiced by Seth Rogen, which tells you immediately that he is not the cutie from beyond.
It calls to mind the scene in stand-up comedian movie "Funny People, " when Jonah Hill's chubby comic scolds Seth Rogen's for losing weight.
If you do have to make jokes about it, however, it helps to have Seth Rogen, Bob Odenkirk and Paul Rudd hanging around.
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Then he announced that he would be bringing Seth Rogen out.
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He was joined at the ceremony by actor Seth Rogen and director Raimi, with whom he is working once again in Oz the Great and Powerful.
Samsung's two-minute ad showed Seth Rogen ("The Guilt Trip") and Paul Rudd ("Role Models") getting called in to do a "Next Big Thing" ad for Samsung.
Mostly, though, we're reminded that Seth Rogen's association with Judd Apatow goes all the way back to the cult NBC series "Freaks and Geeks" when he was 16.
On the comedic side, it's a toss-up between Seth Rogen's directorial debut "This Is The End, " out June 14, and Edgar Wright's "The World's End, " out October 25.
This is where Seth Rogen's character just witnessed a murder.
"Drillbit, " produced by comedy king Judd Apatow ("Knocked Up"), is the product of "Superbad" screenwriter Seth Rogen, who shares a writing credit here with Kris Brown ("Beavis and Butthead").
Parents may be reassured that Seth Rogen has toned down his superbad language considerably, but "Drillbit Taylor" still merits a PG-13 for "strong bullying, " which is putting it mildly.
The movie won't be released until January, but last year star Seth Rogen was there to talk it up and show off the Green Hornet's car, the Black Beauty.
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Samsung had the most delightfully loopy messaging of this year's ad crop in tech, with a couple of loose, self-deprecating, 60-second riffs featuring Paul Rudd and Seth Rogen.
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But the complications begin with a pair of beautifully nuanced performances -- Seth Rogen is Ben, Katherine Heigl is Allison -- and they proceed from the characters' essential selves.
Not only is it dense with witty banter between Paul Rudd and Seth Rogen, it establishes Samsung and its Galaxy brand as the smartphone with the undeniable cool factor.
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Jared also gets some help from Hogsqueal, a bird-eating hobgoblin (voiced by Seth Rogen) who has sworn vengeance on Mulgarath and who'll spit in your eye to expose the ogre's invisible minions.
The superhero movie stars Seth Rogen, famous for playing overweight underachievers, and is directed by Michel Gondry who is best known for the twisty hipster film Eternal Sunshine of the Spotless Mind.
Instead of focusing on a single product, Samsung used funnymen Seth Rogen and Paul Rudd basically to say "Samsung" a lot while pretending to fight over who will get to be in the commercial.
That film starred Mr. Carell in the title role of Andy, a shy guy working in an electronics store, while one of Andy's co-workers, Cal, was played by Seth Rogen, who helped inspire the idea for this film.
Ben Stone (Seth Rogen) is a feckless oaf with a wide grin, a bong, and four lazy housemates who are too old to be boys but will never, unless fate takes a hand, bother to grow into men.
Penned by "Knocked Up" star Seth Rogen and Evan Goldberg when they were still in high school, "Superbad" has what screenwriting gurus call a "quest" narrative: through a combination of chance and opportunism, Seth (Jonah Hill) and Evan (Michael Cera, from "Arrested Development") are entrusted with securing the alcohol for an end-of-term party.
The movie is filled with Los Angeles comics at many career levels, including three young men (Jason Schwartzman, Seth Rogen, and Jonah Hill) who live together in an apartment and deal with one another via filthy, hostile jokes, and a prickly and friendless wreck of a comedy star (Adam Sandler, in a revelatory performance) who lives in an oppressive Malibu mansion.
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