The trade-offs and shades of grey that an entrepreneur must consider before deciding to go into business.
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News is most definitely in colour, but back in the 1950s the serious work was done in shades of grey.
But adding carefully chosen shades of grey creates a more informative picture.
" Except for fluke blockbusters like "50 Shades of Grey, " he says, "I don't hear a commonality in the books people talk about.
And how many people get them out of interest, to be a part of a crazy fad, like Fifty Shades of Grey, for instance.
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L. James wrote the precursor to Fifty Shades of Grey online as fan fiction and self-published it on her own website before Vintage acquired it.
Shades of grey are created by tilting the mirror backwards and forwards thousands of times a second to vary the brightness of the pixel it is projecting.
There will always be many shades of grey in Amsterdam.
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Sure, someone might self-publish the next 50 Shades of Grey.
It is worth waving away this fog of dogma that dominates much discussion involving America to consider that, even in a world characterised by realpolitik with its shades of grey, there remain issues in black and white.
But it is a reminder that there are 50 shades of grey in the debate over generational inequality - there are the howls of anguish as inequality between the generations is discussed and ideas for redress are broached.
"By way of comparison, the latest phenomenon in the book trade, Fifty Shades of Grey, sold 664, 000 in its highest week of sales so far, " said David Walter from Nielsen BookScan, which has been monitoring book sales in the UK since 1998.
The result is far higher than anyone in the industry would have predicted a month ago, but "Mike quickly snowballed into a "Sex and the City"-type release and became a must-see "event" for groups of women in the mood for something other than "Fifty Shades of Grey.
Said covers will come in red, yellow, black and white, offering a splash of color to the three understated monochrome shades (white, grey and black) of the hardware.
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