It does get a little saccharine here and there, and you may suffer from sugar overload, but it's a nice change of pace from the usual bang, bang, shoot'em up summer fare.

CNN: Review: 'Parent Trap' still captures your heart

Indeed, while flashy, shoot 'em up adventures such as "Halo 3" require years of development time and enormous budgets, many of the developers at the show were more excited about Web sites such as Kongregate, which encourage users to build much less ambitious games.

FORBES: Magazine Article

It's not clear if another company has the shoot-'em-up computer game rights, or the merchandising of Craig Whyte cuddly toys.

BBC: Rangers movie: The Whyte Stuff

Whether shoot-'em-up video games can incite violence has been a long-running debate among the public as well as in clinical psychology.

CNN: John D. Sutter,

The graphics on display during the 17 minutes of footage running on a PC were more photorealistic than previous games in the popular military shoot-'em-up series, hinting at what's to come on Sony's PlayStation 4 and Microsoft's rumored Xbox successor.

NPR: EA Teases Dramatic 'Battlefield 4'

"I didn't want to do a film that could be lumped into the black hip- hop-shoot-em-up-gangster-drug movie, " Lee says.

CNN: Black films venture beyond ghetto violence