And while the recession and keeping her business profitable are her biggest concerns, she doesn't think women should feel embarrassed about loving to shop for clothes.
Some analysts were attributing part of the unexpected drop-off to one-time factors such as unusually hot summer weather, which has left many parents and kids less than eager to shop for clothes with legs and long sleeves.
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The Swirl study found that while 53% of women have between one and five shopping apps on their smartphones, 76% of the 1, 000 women they surveyed said they prefer shop for clothes and shoes in a retail store, with their smartphones relegated to their pockets and purses.
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What might be more unsettling to exhibit visitors is how nostalgic they might feel for the accoutrements that dot the recreated Westwood-McLaren's Kings Road shop, Clothes for Heroes, in London, including a heavy-handset telephone, cassette tape and big-box TV set.
Clothing and footwear was the strongest non-food category, with winter weather encouraging people to shop for boots and seasonal clothes.
One of the fund-raisers, Katrina Olive of the Home Grown Crafts shop, started her appeal for clothes and money within hours of the fire.
My current favourite shop is Monki, which looks like it only makes clothes for willowy Swedish hipsters, but their size L is generous enough to fit up to about a size 20.
Clothes shop owner Terry Ward said visitor numbers had been falling for several years.
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One is to shop vintage and consignment shops, where you can get secondhand designer clothes for a fraction of their original price.
Women with a taste for designer clothes and a handsome clothing budget are not left out of the shop-at-home experience.
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