Slim cut his first single, Scufflin, in 1966 and became a Chicago blues fixture in his own right, developing a guitar style that blended a distinct vibrato with a slide-guitar-like sound formed with his bare fingers against the strings.

BBC: Magic Slim, American blues musician, dies aged 75

Some modern-day designers are doing the same thing, building brand identities around their names and personalities (or personas), which stand for much more than slim-cut suits or universally flattering wrap dresses (no offense to Hedi Slimane or Diane von Furstenberg).

FORBES: Turning Your Name Into a Brand

But any slim chance of a Watford victory was snuffed out when Garcia cut through Watford's defence to make it 3-1 on the night two minutes from time.

BBC: Hull 4-1 Watford (agg 6-1)

North American sales of Unilever's Slim-Fast shakes dropped 21% last year as dieters chose to cut carbohydrates instead.

FORBES: Pressure Cooker

To make the savings, Mr Davis proposes to reduce the number of people eligible for Medi-Cal, slim down the services it covers (eliminating, for example, dental care and physiotherapy) and cut by 15% the amount it reimburses doctors for them.

ECONOMIST: Medicaid

Mens design director Frank Muytjens said he worked off the color-block paintings of Ellsworth Kelly to create a collection of slim and rolled-up jeans, crisp one- and two-button blazers, and square-cut sweaters.

FORBES: J. Crew Spring 2013: Turn Up The Color