Its improvised approaches, sniff theorists, cannot be scaled up and are therefore not up to the task of tackling global poverty.

ECONOMIST: Face value

Holah held up replacement hooker Damien Varley as the Munster pack tried to sniff out a try, which arrived on 71 minutes when Deasy sniped through, setting up a ruck from which O'Gara attacked the blindside and got over.

BBC: Munster 11-15 Ospreys

Northampton squandered a rare sniff of a try when Dylan Hartley was held up just short of the line after he charged down a Tomas O'Leary clearance.

BBC: Munster 12-9 Northampton

Shortly before half-time England finally had their first sniff of the goal-line when Brown set up Sean O'Loughlin to burst clear, but the Wigan player looked almost surprised to find himself in a threatening position, and by the time he passed to Michael Shenton, New Zealand had got defenders back.

BBC: New Zealand 24-10 England

Director John Waters sent up the concept by having scratch-and-sniff cards passed out with tickets at his 1981 film, Polyester.

FORBES: Flops

Wales had the first sniff of the second period as they created space on the right for Tom Shanklin to race up field, but the move eventually broke down when wing Tom James was unable to hang onto a pass fractionally behind him.

BBC: Wales 25-37 New Zealand

However, there is also a sniff of fresh safe-haven demand wafting in the gold market, as tensions in the Middle East are heating up.

FORBES: A.M. Kitco Metals Roundup:Gold Higher on Bullish Outside Markets, Some Safe-Haven Interest