The Brummie accent, a nasal drone that suggests despondency to anyone outside Birmingham who is lucky enough to hear it, is also spreading as its speakers move west into Wales, where it threatens to snuffout the melodic local lilt.
But a persistent crime problem, made worse by staggering poverty, widespread unemployment and a failing school system, threatens to snuffout that recovery before it even takes root.
But it took the in-form Martinez Sanchez just 41 minutes to snuffout Australian hopes, securing a fourth final appearance for Spain when she took the first set off Samantha Stosur.
Halfpenny did well to snuffout one break down his flank, but Toulon switched play swiftly to the right and it was number eight Fotunuupule Auelua who had the Blues defence scrambling.