You can also produce a custom signature that includes a photo, icon links to your social media pages and other websites, and other customizable options.

FORBES: Connect

Cindy McCombe tells the story of how Matthew Walzer, a 17-year-old with cerebral palsy, used social media and key influencers to make his message go viral, and how Nike responded by making custom shoes for him.

FORBES: Dear Nike: I Can't Tie My Shoes

Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.

FORBES: Lexus Pursues Hipper Crowd With New Ads For Its LS Sedan