Now, the White House spin doctors want to condition journalists to look out for the economic content of the next speech, rather than the socialissues that may dominate businessin Congress.
But the pundits and strategists pushing for an emphasis on family or a better policy mousetrap or a more aggressive international posture or an evolved stance on social and environmental issues are much more in the business of cosmetic surgery than any of them would like to think.
If social entrepreneurs are in the business of creating deliberate disruptive design to solve pressing socialissues, it is imperative to understand why the changes they seek to bring about succeed and why so many fail.
Now, with Purpose, my team and I are in the business of building and sustaining social movements around major global issues, and thinking about how that translates to collective consumer power.