As I recently told a New York Times reporter, Forbes is focused on Social Media Optimization just as much, if not more so, than Google-inspired Search Engine Optimization.

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GenYers in the survey were nearly 3 times as likely as employees in general to cite skills such as tableau software (a business intelligence tool), blogging, social media optimization and press releases.

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Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization.

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When asked what the future of small business marketing would be, over 44% of NAWBO women said social media marketing and search engine optimization were the key.

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In 2009, Bailyn founded First Page Sage, a search engine optimization and social media marketing firm with offices in San Francisco and New York, teaming up with his brother Bradley, now 33.

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They have social media teams engaging potential voters and search engine optimization experts looking to place the right ads for the right eyeballs.

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There have been a lot of vendors across the social landscape, from conversation management to listening to media to analytics to publishing to ad optimization, plus those offering integration into other components such as HR, CRM and commerce.

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