Then I come back to New York to deliver the closing keynote address for Social Media Week.
You can identify one of the biggest evolutionary challenges for brands if you think about the format of Social Media Week itself.
Lastly, the Social Media Week Film Panel has pointed out that women can have an impact just by passing on messages.
Snack-and-soda giant, PepsiCo, plans to announce the launch of a new online community for women at upcoming Social Media Week, which it sponsors.
Last year, I presided over a Social Media Week panel featuring the social media leads from Reuters, NBC, Bloomberg, CNN and The New York Times.
Social Media Week is a global event, occurring in 24 cities, with the purpose to examine the cultural and economic impact of social media around the world.
Since Daniels founded Social Media Week in 2008, it has become a major global conference reaching more than 100, 000 people in 26 cities around the world, aiming to connect people and brands around emerging trends in social and mobile media.
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This coming February, Dave Gray will have an upcoming panel on this subject along with Ming Kwan of Nokia and Joshua Scribner of IBM, at the Social Media Week event in New York City (Feb 15th, 9-11am at Bloomberg).
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The topic of greatest attention in social media last week, by contrast, was a BBC Magazine story about a 13-year-old English kid who gave up his iPod for a week to try an original model of a Sony Walkman, according to Pew.
And with that, FOX dominated the social media world last week, according to the latest Trendrr charts.
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Sarah Palin has raised a little social media ruckus this week.
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The dramatic shift from traditional search to social media was underlined last week in a speech by Tanya Corduroy the London Guardian's director for digital development.
In a seven week social media push, FastStart had collected over 1, 400 applications from qualified candidates, who were either living in the region or ready to relocate to the New Orleans area, before even getting a commitment from Gameloft to relocate.
After the unfortunate passing of Former Apple CEO Steve Jobs last week, social media channels were flooded with articles mourning his loss.
Three years ago, the 47-year-old Mr. DeMann began using Facebook and Twitter to market his service and, in 2011, he designated one of his 78 workers to spend 20 hours a week on social-media efforts, generating health discussions on Facebook and highlighting health tips and articles on Twitter.
More than a one-third of financial advisers use social media for business purposes several times a week, according to an April survey by American Century Investments, a fund firm.
Although the amount of time Americans whittle away online is rising (up three hours per week in 2011), social media usage has dipped for the first time, down 10 percent in 2012 from 2011, with Generation X and baby boomers leading the decrease, the report says.
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Television and radio spots are slated to hit the airwaves this week, along with a social-media push.
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The potential for social media to do harm to investors became apparent last week, after a hoax used the Associated Press Twitter account to post the supposed breaking news that President Obama had been injured due to explosions at the White House.
Social media usage among these younger shoppers rose 5 hours per week over 2011.
FORBES: Sorry, Kim Kardashian, Wal-Mart is More Popular Among the Facebook, Twitter Crowd
The social media giant said in a blog posting that earlier this week it detected attempts to gain access to its user data.
British Prime Minister David Cameron also floated the idea last week of blocking certain people from accessing social media sites to prevent rioting.
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This effort is at the top of a list Forbes.com published this week ranking the 20 best-ever social media campaigns and continues to inspire copy-cat efforts.
Twitter has been taking a lot of flack this week by users who have accused the social media service of manually taking WikiLeaks off the Twitter Trends list.
FORBES: Prompted By WikiLeaks Queries, Twitter Finally Explains Trends Algorithm
In an attempt to dig deeper and plumb the multiple relationships between social media and reputation, employee retention, and transparency, BRANDfog, a social media and CSR consulting firm, launched a survey last week that promises to answer some of these questions.
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For evidence of the creepy potential of social media monitoring, look no further than a story last week in which 20-year-old Arab American Yasir Afifi found a GPS tracking device attached to his car, posted a picture online, and promptly received a visit from FBI agents asking for him to give it back.
FORBES: Feds Scoured Facebook And Twitter For Obama Inauguration Security Threats
At this very moment, social media is improving the customer support a business may need next week.
Then, about 3 months ago, based on some advice from Rusty Shelton, my social media publicist, I started posting 3-4 times a week.
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This model allows the online publishing of thousands of items a week that in most cases are accessed through social media and other connections between writer and reader.
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