These are lofty, but attainable goals, as long as we have leaders who are brave enough to fully consider how their actions affect job creation, social stability, economic prosperity, trust, and free markets.

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Andy Thornton, of the Citizenship Foundation, described it as "an understandable defence of their own subject based on ignorance of another's", adding that citizenship teaching had helped transform schools, inducting pupils "into the social order of the day, empowering them to play their part in its stability and prosperity".

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Shell benefited and was dependent on social stability, but also realized it was in its business interest to contribute to that stability and prosperity.

FORBES: Part I in a CSR Series: Corporate Citizenship in a Global Economy