NASSCOM, the Indian software- and service-industry lobby, and McKinsey, a consultancy, back in 1999, are coming true.

ECONOMIST: India

Thanks to a concerted effort by our industry association--the National Association of Software and Service Companies--by individual companies in our industry and by the government of India, we mounted a campaign to enhance awareness among prospective clients in Western countries of our sector's value proposition.

FORBES: The Next Hurdle For Indian IT

So said Mohammed Shahabuddin, manager of business development for the National Association of Software and Service Companies (NASSCOM), an Indian software industry body.

CNN: 'International Alley' brings the world to Comdex

Duncan said the strongest trends his company sees in these development initiatives are in the growth of service-oriented software architectures, subscription-based software sales and industry-specific standards in areas such as radio frequency tags and cellular telephony standards.

FORBES: IBM's Software Gambit

Besides open source, Eazel is thus also riding the other big trend that is changing the computer industry: software will increasingly be delivered as an online service and on a subscription basis.

ECONOMIST: Open sesame