For example, IBM, the best-known name in early computing and still the major supplier of technology for business, offers a host of technology solutions including hardware, software, and support.

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When his colleagues contemplated project costs, they thought about development costs, hardware costs and software costs, but not about support and maintenance costs after the technology is implemented, for instance.

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The software technology and the ingenuity go hand in hand and there seems to be continuing support and opportunism available.

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As GPU technology becomes powerful enough to support native-like gaming and video, software development must be optimized to ensure that all-day battery life is prevalent in all smartphones.

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Dries Buytaert is chief technology officer at Acquia, a commercial open source software company providing products, services and technical support for the open source Drupal social publishing system.

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Everyone, it seemed, had an opinion about the new technology that made the screen "click" when pressed and the user software RIM re-worked to support the touch-screen.

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The Internet also helps Dell provide better and cheaper technical support with technology that allows buyers to log on to a Web site for instant answers and software fixes (see box, opposite).

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Google, in a blog post, said the new Android software that will power the Nexus S, known as Gingerbread, includes support for so-called near field communications technology.

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