You can try less-expensive, longer-lasting tires with lower speed ratings and, depending on your driving style, you may not notice a difference in how your car feels on the road.

WSJ: Is Regular Gas Good Enough?

On its own merits, the sport has the speed, strength, intensity and sex appeal to drive solid TV ratings, especially against soft competition during the summer sports calendar that really only features baseball.

FORBES: CrossFit's Relationship with Reebok Enhances Its Financial and Commercial Credibility

Cellular carriers have been touting the vision of a wireless Web for a few years, dreaming of high-speed, always-on, packet-based connections that deliver everything from music to traffic warnings and restaurant ratings.

FORBES: Wireless: The Next Generation