U.S.A. Olympic speed skating and bobsled team representatives trailed BMW Team Rahal Letterman over the weekend at the 59th Annual Twelve Hours of Sebring race.

FORBES: BMW and U.S.A. Olympic Teams at Sebring

The largest cheer was for the host team Canada, with Clara Hughes, defending 5000m speed skating champion waving the flag and clad all in red.

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Not surprisingly, eight of the ten most influential athletes hail from individual sports (cycling, speed skating, snowboarding) or from the NBA, which markets individual stars over team brands.

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