Instead the Round Rock, Texas-based company is spiffing up its venerable XPS-brand.

FORBES: With The XPS 14z, Dell Isn't Giving Up On The Creative Class

Pentax lines up most of the same specs for its Optio M30, even including that off-the-chain -- and we're sure incredibly grainy -- 3200 ISO, but instead of a touchscreen, this M30 concentrates on a 0.7-inch thick aluminum body and a fancy auto-macro mode for spiffing up those closeups.

ENGADGET: Pentax debuts a pair of 7 megapixel Optios, the T30 and M30