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About 39 million Americans ride at least six times a year, according to the National Sporting Goods Association.
CNN: January 19, 2013 -- Updated 0121 GMT (0921 HKT)
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According to the National Sporting Goods Association, women's participation in shooting sports has surged by more than 50% for target shooting in the past decade and by more than 40% for hunting.
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From 2000 to 2009, the latest year for which figures are available, the number of kids aged 7 to 17 playing baseball fell 24%, according to the National Sporting Goods Association, an industry trade group.
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Participation in sports is trending downward in the U.S., reports the Sporting Goods Manufacturing Association.
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The Sporting Goods Manufacturing Association, another industry trade group, said baseball participation fell 12.7% for the overall population.
WSJ: As Baseball Season Beings, Kids Are Losing Interest in the National Pastime
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In reality, the spokesman for the site happens to be the same spokesman for the Sporting Goods Manufacturers Association.
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The Sporting Goods Manufacturing Association reported that 1.2 million Americans participated in a traditional triathlon in 2009, up 51% in two years.
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Baseball's popularity has been trending lower: Children's participation is down 25% over the past 14 years, reports the Sporting Goods Manufacturing Association.
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That has helped raise rugby's profile: a study by America's Sporting Goods Manufacturers Association (SGMA) found that between 2007 and 2009 (the latest year for which data is available), it was the fastest-growing team sport in the country, outpacing rivals such as lacrosse and hockey.
ECONOMIST: More and more Americans are being converted to the sport
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The national championship in Lake Lewisville had over a dozen sponsors, including sporting-goods retailer Cabela's Inc. and BoatU.S., an association of boat owners.
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