One obviously place to start would be to do something with their ridiculously immense cash pile.
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Groupon formed out of an existing company Mason founded while he was still in public policy graduate school called The Point.com a website focused on collective action, allowing individuals to start a campaign by asking other online users to give money or do something as a group, but only if the campaign hits a predetermined tipping point.
But unlike many businesses, Start Today is in a position to do something, quickly, to help the hundreds of thousands in need.
His relationship with Fox has been uniquely fraught almost from the start, for reasons that probably have something to do with the advertiser boycott against him, and even more to do with the way his antics at times seem to define the network, often for the worse.
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Ben Nelson of Nebraska, a moderate Democrat whom the Republicans have been actively courting, would mean the White House would have to start negotiating the size and scope of the tax cut, something the Bush team did not want to do this early in the budget process.
When unemployment and underemployment, college and credit card debt, and housing insecurity are on the rise, the decision to do something totally life-altering like start family is a much larger decision than it used to be.
"Once you let somebody start doing something like that, then everybody will want to do it, " Mr. Geiske says.
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If you are charged with writing the company newsletter and want to do something far more inspired than normal, start with the weird.
In these pages, astronomer Giovanni Valsecchi explains why it is so important to patrol the skies for cosmic hazards, particularly now that we have the technology to do something about it, should an asteroid ever start on a collision course with Earth.
Do the 1970s have something to tell us about politics, stocks and start-ups?
Here are three ideas to jump start that conversation pick one one, do them all, or do something else.
BranchOut, a start-up launched last year which mostly deals with less exalted jobs, is trying to do something similar, using people's networks of friends on Facebook to fill the jobs it lists.
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Do I really want to start my own business, or am I just running away from something?
Before the start I was very nervous because I suddenly realised that I'd got a great chance to do something that was beyond my wildest dreams.
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Crucially, the European Central Bank is to start buying bonds - government debt - something the European Central Bank said it would never do when it was established.
Whatever it was that we needed to do about the problem we have in fact done and we can go on and start worrying about something else.
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