John developed our statistical package, our sampling methodology, built our call center, oversaw our network, and pioneered in developing our online polling.
Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions.
But that brings us to our methodology (stay with us here), one we've consistently used to smooth out the statistical disparities among baseball's various eras.