Before stereotype threat becomes a thing of the past, both women and men need to recognize and counter it.

FORBES: It's Not You, It's Me - Negotiation and Stereotype Threat

Women under stereotype threat begin their negotiation with lower asking salaries and focus on preventing their own failure, rather than focusing on promotion.

FORBES: It's Not You, It's Me - Negotiation and Stereotype Threat

Although there exists no clear prescription for overcoming the stereotype threat effect, women can learn how to be better negotiators by recognizing its existence.

FORBES: It's Not You, It's Me - Negotiation and Stereotype Threat

Only when people on both sides of a salary negotiation fight against the stereotype threat effect will women truly be able to negotiate fairly and without fear of prejudice.

FORBES: It's Not You, It's Me - Negotiation and Stereotype Threat

Although men are not affected by the stereotype threat effect when they are the employees negotiating a higher salary, they do allow stereotype threat to flourish, albeit unknowingly, when they are the employer being negotiated with.

FORBES: It's Not You, It's Me - Negotiation and Stereotype Threat

Women suffer from stereotype threat too.

FORBES: Turning Gender-War-Swords into Ploughshares